Harry meets Santa in Norwegian postal service adPhoto: Screenshot
Posten, the Norwegian postal service, runs an annual “movie” ad for the holidays, and this year’s offering is quickly going viral online.
The four-minute short, “When Harry Met Santa,” features a gay love story. And it ends with the recognition that it is the 50th anniversary of the decriminalization of homosexuality in the country.
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“It has been a dark year for everyone – a global pandemic, a code red for our planet, a refugee crisis and more,” said Monica Solberg, Marketing Director of Posten. LGBTQ Nation. “Maybe this year we need a warm, heartfelt love affair? A celebration of the fact that we can love whoever we want in Norway, despite everything that is going on in the world. “
It’s love at first sight for Harry and Santa, but over the years they both want more than a brief time a year to spend together.
Every year Harry waits for Santa Claus to wear his best outfits. And every year, Santa Claus comes out of the fireplace with gifts for his loved one. And for the rest of the year, Harry is left alone and lonely until Christmas again.
Meanwhile, Harry sends a letter to Santa Claus at the North Pole.
“Dear Santa Claus,” the letter reads. “All I want for Christmas is you.”
Harry received his gifts in the mail that year. And Santa Claus gets even more than that.
The spot ends with the following message: “In 2022, it will be 50 years since it became legal in Norway to love whoever you want.
Posten’s previous holiday videos were humorous and drastically different from this year’s love story. In 2019 Posten joked about whether or not the Virgin Mary was a virgin and in 2020 they parodied Donald Trump’s crazy tweets.
“The tradition has been to watch Christmas with a slight slant over the past two years,” Solberg said. “This year, maybe we can say we’re looking at Christmas with a askew look instead?
“Posten is an inclusive workplace with great diversity, and we would like to celebrate the 50th anniversary with this beautiful love story. During last year’s campaign, Santa Claus was angry with Norway Post for taking away the “business” – this year Santa Claus is happy that Norway Post can give him a little relief, so that he can be with the one he loves. “
“As always,” she continued, “the main objective of the campaign is to show that Norway Post keeps renewing itself. In addition to showing the flexibility of our services, we want to put it in a socially relevant framework, with themes that are important for the society around us and for us at Norway Post.
“There will definitely be some negative reactions from certain environments, but we are prepared to deal with it. “
Solberg dismissed the idea of the spot mixing politics with Christmas, saying, “The right to love whoever you want is a basic human right and is not seen as a political issue in free democratic societies in 2021. Norway Post has connected people for 375 years. , and will continue to do so regardless of gender orientation or identity.